Creative leader building brand systems, teams, and ideas that drive culture, engagement and growth.
Brand Strategy & Creative Vision
Building culturally relevant brand systems, narratives, and positioning that align creative direction with business growth.
What I Do
Creative Direction & Integrated Campaigns
Leading multi-platform creative development across digital, experiential, content, and brand marketing touchpoints.
Creative Operations & Team Leadership
Designing scalable workflows, cross-functional processes, and high-performing creative teams that drive efficiency and excellence.
More Case Studies
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Delta Air Lines Content Series
As an extension of Delta’s 40th anniversary experiential campaign for the Spirit of Delta, we developed the “Carry On The Care” creative platform across branded event touchpoints, visual identity systems, and a multi-part content series. The campaign featured four employees sharing stories of hardship and resilience, showcasing the meaningful impact of the Delta Care Fund.
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Harmony Global Foods
Oversaw brand and creative direction for the launch of a culturally driven culinary brand, guiding positioning, storytelling, and go-to-market strategy. Developed a cohesive multi-platform brand system spanning packaging, digital, marketing, and investor communications to support audience growth and business development.
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MELE Marketing Campaign
Led creative direction and campaign development for a science-backed skincare brand designed for melanated skin tones. Developed a cohesive multi-channel marketing ecosystem spanning email, social, digital, and brand playbooks to strengthen brand positioning, audience engagement, and launch consistency.
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The Atlas Project
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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