Hilton Hotel x Roots Picnic

The Roots Picnic has turned into one of the summer’s most established music festivals in Philadelphia, with hip-hop and African American culture taking center stage. Hilton Honors has become a key sponsor of the event and in 2023, they relied on Engine Shop Agency’s expertise to bring effective and organic co-branded experiences to Picnic goers for an exclusive festival kick-off event. Engine Shop Agency approaches each one of its assignments by first establishing a design system foundation and then building rich touchpoints and cohesive ecosystems around it.