Capital One VIP Pre-Party Experience
Miami, FL | Hard Rock Stadium - Taylor Swift Eras Tour | October 19, 2024
Creative Direction | Brand Identity | Production Oversight | Design/Project Management
Objective: Deliver a best-in-class VIP pre-party experience at the Garage Paddock space of Hard Rock Stadium to take place before the show. Leverage Capital One’s Taylor Swift partnership to increase awareness, enhance perception, and drive consideration and loyalty of Capital One among top partners.
Experience Overview: Guests are invited to ‘Step Behind the Curtain’ and experience a world of exclusive access to one-of-a-kind experiences, entertainment, engagements, and culinary delights amidst a sophisticated speakeasy-inspired Capital One lounge.
Creative: All décor, furniture, collateral, full design of the space, DJ area, merch and all activations were designed and produced by Engine Shop.
Guests are Celebrities, Key External Partners and Internal Executives and their children. We’ve created unique bracelet bars, step & repeats reminiscent of Taylor Swift’s album cover, DJ and hospitality bars that are consistent with Capital One lounges while being exciting and sophisticated enough for guest of all ages.
