Mercedes-Benz Presents The Table
Los Angeles, CA | Larrabes Studios | June 2024
Creative Direction | Brand Identity | Production Oversight | Design/Project Management
Concept Overview: Engine Shop created a culinary series that gave multicultural leaders a seat at The Table and Mercedes-Benz a stage to showcase their story of inclusivity and innovation. Around The Table, mentors and proteges served up musical experiences, breakthrough performances, and creative culinary delights as Mercedes-Benz brought a feast of immersive storytelling to life.
Beginning with chauffeur services in the latest Mercedes-Benz models, guests reveled in a cocktail reception at the legendary Larrabee Studios before embarking on exclusive studio tours led by 18-time Grammy Award winner and owner Manny Marroquin.
Guests then headed to Verse LA and their seats around The Table, constructed out of +100 Hi-Res LED tiles to create an immersive canvas for the evening’s storytelling led by Alicia Keys, Chef Torres, and Ayoni. Guests indulged in all breathtaking artforms, The Table came to life with custom content, film, and photos that enveloped guests in their stories and cemented the driving force behind the evening’s event – Mercedes-Benz’ history of giving everyone a seat at the table.
Brand Impact
o 45 VIP Influencers attended and engaged with the brand and product
o 11 Top-tier media outlets covered the exclusive event
o 281M+ Total UVM from Press Coverage
o 513K+ Social Media Impressions via Brand Partner, Alicia Keys, social posting
