Delta Winter Lead
Elevating a Leadership Meeting with Impactful & Sustainable Brand Experiences
Atlanta, GA | Mercedes-Benz Stadium | January 24 - 25, 2024
Creative Direction | Brand Identity | Production Oversight | Design/Project Management | Client Relations
The Urgency: Delta Air Lines periodically holds LEAD meetings during which Delta’s internal business leaders align on the company’s strategic business approaches. Capitalizing on the assembly of the key culture-leading audience, Delta sought to go beyond the stage presentations to create memorable activations that elevated the company’s emphasis on sustainability while celebrating connections to its global network of destinations.
Our Strategy: Bring Delta values to life through participatory engagements that invite employees to connect with one another, connect with the cultures of beloved destinations from around the world, and connect with the plans for the year ahead.
Daytime Engagement: A philanthropic community engagement ‘Cards of Care’ activation invited guests to create and send postcards of thanks and well-wishes for patients and staff at four participating Children’s Hospitals.
Sip, Savor & Stroll Nighttime Activations
Creative: As the Head of Design, I developed the overall creative vision for both events including props, décor, digital signage, and custom UX/UI while providing oversight to our vendors and agency partners to ensure a cohesive look and feel throughout.
Footprints: An evening reception featured five globally themed culinary footprints showcasing how Delta helps people experience bold and flavorful destinations across the world. Each of the “Sip, Savor and Stroll” spaces brought to life uniqueness through design, décor, playlists, and cuisine, that emphasized the value of Delta’s global network.
Maximizing the time with company leadership, Delta connected LEAD attendees to its values, mission and global network with participatory experiences and community engagement efforts.
o 5,000+ Delta leaders engaged with the various experiences
o 1,200+ physical / digital postcards created and sent to local hospitals
o Overwhelmingly positive post-event survey results and attendee anecdotes, specifically around cultural alignment and excitement for the year ahead
As a nod to the upcoming Games, we created a wellness footprint where Alicia Glass, a United States Olympic Committee dietician, gave a demonstration on nutrition for elite athletes and how attendees could apply the principles to their daily life.
Brand Impact
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