MELÉ Social Playbook

Design Direction & Art Direction | Branding | Brand Identity

Science-led skincare co-created with dermatologists and beauty enthusiasts of color to nourish, enhance, and protect the beauty of melanin-rich skin. MELÉ skincare was developed in 2019 and launched in September 2020 with a full product line and a campaign titled, “We See You.” MELÉ was developed to meet the unique needs of melanin-rich skin while also giving it the attention it deserves.