Hedley RFP
The Little Car Company is transitioning into Hedley Studios, there is a new opportunity to re-engage current audiences whilst providing a new story to tell the media and prospecting audiences with a pop-up gallery experience. Hedley Studios brings together art and automotive excellence. While Hedleys are not road-safe, they can be with the help of a third-party vendor, and Hedley can offer test drive experiences as a part of this pop-up gallery experience. A few submitted ideas are featured below.
Moodboard & Design Philosophy
Hedley Studios can craft vehicles that are luxury collectibles and automotive works of art. We can spotlight the luxury collectables at Art Basel, in Porto Cervo and beyond, while celebrating the two worlds they bring together to immerse guests in elegance and exclusivity, and invite audiences to experience… Art in Motion.
We presented the idea of “Art in Motion” where guests can ‘EXPLORE. EXPERIENCE. COLLECT.’ A luxury gallery-inspired destination that puts our works of art - Hedleys - on display and invites guests to explore the balance of exceptional engineering alongside artistic mastery, before getting behind the wheel and experiencing Art in Motion for themselves. The moodboard and example design philosophy in action are shown above.
Design Mockup: For an example beverage bar, we’ll uplevel the current Hedley Gallery Experience by offering a complete beverage service giving our attendees the VIP treatment they not only expect but deserve.
Creating a custom built track
This approach allows Hedley to own / control the entire Test Drive experience and environments. For the best elevated experience, Hedley can put down flooring for the latest vehicle to drive on.
Design Mockup: This mockup display the newly refreshed luxurious entrance for the current Hedley Gallery lobby.
A brick-and-mortar pop-up shop is a temporary retail space set up within an existing physical location that Hedley can start to leverage. They are often used by businesses to create a buzz around their brand, test new products, or reach new customers without committing to a long-term lease. This approach is a fitting option for Hedley Galleries Porto Cervo location. A mockup luxury brick and mortar example is displayed above.