Trust RFP
Truist wanted recommendation for their on-site presence and integration with seven Pride festivals in different markets across multiple footprints. Truist also intends to build their consumer awareness and expectation of what is a “Truist event/footprint.” Before actioning for this brief, Engine Shop Agency identified Truist’s strategic place in the market which falls under one unified brand behavior to care for their local customers, communities and teammates in small ways that have big impact. This behavior then highlights the brands purpose to inspire and build better lives and communities. A few submitted ideas are featured below.
‘Ride for Pride’ Design Mockup: A playful take on the traditional carnival ride, we invite the community to Ride for Pride on the Truist ‘Care-o-sel’ for good. Good for individuals and the community through a donation matching initiative that gives back to localized LGBTQ+ organizations and heroes making impact for those in need. Through this whimsical, instagrammable experience, we educate, inspire and action the Truist purpose while celebrating and championing the LGBTQ+ community.
Care It Forward
Through the digital kiosk at the end of the queue, riders can donate to a local LGBTQ+ organization or hero and Truist can match it. If one does not want to donate their own funds, they can allocate a $2 donation of Truist’s funds to the cause of their choosing. If someone wants to learn more before allocating a donation they can take a ‘ticket’, scan the QR code and enjoy the literature online where they will also have an opportunity to donate.
Care Crew
Color the Community: A community care initiative led by local LGBTQ+ organizations and heroes, powered by the Truist Care Crew. Adorned in colorful, branded uniforms, the Truist Care Crew will be ready to support the LGBTQ+ organization. They will encourage passersby to scan our signage that will open an online ‘movie theater’ aka the Color the Community digital hub while enjoying the snack cart serving up iconic ‘movie-watching snacks.’
Cards of Care
Truist wants to encourage clients to spread the care with a simple gestures. An idea to install a premium grab-and-go Cards of Care station for customers to peruse and pick the perfect card for someone they care for. Featuring an array of kind and moving cover messages, the inside will be blank to write their own messages.