Hilton. For The Stay x Questloves Food
Chelsea, NY | Motto Hotel by Hilton | September 08, 2022
Creative Direction | Brand Identity | Production Oversight | Design/Project Management | Client Relations
Concept Overview: In early summer 2022, Hilton shook up hotel marketing with the launch of their first global brand platform, “Hilton. For The Stay.”
For this event, Hilton partnered with Live Nation to host an exclusive Summertime Grilling experience with Questlove at Motto by Hilton in NYC. The Grammy award winning artist brought together his talented culinary friends for a summer grilling experience featuring locally sourced food from Black-owned farms.
Questlove performed a two and a half hour set during the intimate event attended by an exclusive group of 70 people who created a successfully hype around the re-lauched Hilton Honors Experience Program. Three outdoor grills on the patio made the food and beverage experience a focal point of the evening. A floral step and repeat highlighted the partnership with Hilton Honors and Live Nation. Event décor, DJ backdrop, signage, menus and step and repeat were created and produced by Engine Shop Agency.
o Organic press was garnered with Headlines in NewYork news, Celebrity Access and other publications
o Black owned farms were the focal point to highlight sourcing and supporting these resources
o The exclusive event allowed Hilton Honors members to connect with Questlove and his passion for music and food
Brand Impact
