Hilton x Questlove Roots Picnic Kickoff Party
Hilton’s Logan Hotel | Philadelphia, PA | June 1, 2023
Design Direction | Brand Identity | Production Oversight | Design/Project Management
Overview: Select Hilton Honors members were rewarded with a VIP kickoff experience for the Roots Picnic, an annual music festival created and hosted by hip hop group, The Roots in Philly, PA. The event demonstrated gratitude for the Hilton Honors members loyalty while reinforcing the Hilton brand as one that celebrates the cities they operate in as well as the cultures of those cities.
Engine Shop Agency handled all creative for the entire kickoff event including a custom step & repeat, 2D digital and print assets, décor and furniture.
Inspired by Questlove's award winning book, Mixtape Potluck, we put a picnic spin on the concept to host Hilton Honors members and select VIPS at the official kick-off at Hilton’s Logan Hotel in Philly. Intriguing meet and greets as well as an exclusive performance by Questlove highlighted the event.
The Merch Buffet contained more than just delightful bites, it was also a place to pick and personalize Picnic themed merch with custom patches and heat-pressed badges. Root’s Picnic Artist Menus & Libations from the The Grilling Me Softly BBQ Station or the Doo-Wop Ice Pop cart inspired by Lauryn Hill to the Coco Jones Crazy for Keylime Pie.